Dartil Bazaar is one of the subsidiary companies of Golrang Industrial Group, which considers itself one of the sellers of the third generation of retail (Q-Commerce). The company’s innovation consultant says: Dartil wants to be Iran’s smart e-commerce platform by personalizing users’ purchases through artificial intelligence technology. According to him, the most important point that Dartil should focus on is logistics
According to Iran digital economy annotation, Farhang Bagheri, Dartil’s innovation consultant, says: Dartil currently offers its products in the categories of digital goods, beauty and health, special supermarket, home and kitchen, culture and art, food and pet supplies. He says: We want Dartil to become a smart platform for online transactions, and this is one of our most important visions in Dartil.
According to Bagheri Dartil, one of the products of Hasti Innovation Company is a company belonging to Golrang Industrial Group Holding. He continues: In 2022, Golrang Industrial Group decided to prepare a police market for Golrang Industrial Group, and to complete the group’s value chain, Dartil Bazaar was established.
Bagheri continues: Dartil Internet market currently operates only in Tehran, and the guarantee of product authenticity, fast delivery, product warranty, the possibility of product return and support seven days a week are the facilities that we use to create a good online shopping experience. In fact, Dartil is an online retail store that was launched as a third-generation retail store or Q-Commerce (Q-Commerce) with the aim of facilitating the online buying and selling process, and its products are now not limited to Golrang Industrial Group products.
In response to the logistics and shipping of goods in Dartil, Bagheri says: In the past year and over time, when Dartil’s services expanded, we realized that the most important thing to focus on is logistics. First, the logistics work was done by Zip Express, and after that, Dartil’s logistics was entrusted to Alopeyk.
Bagheri continues: We prefer to focus on the site and its services instead of making a lot of noise. We are now focusing on the digital goods group and hope to add more sellers to Dartil by the end of the year.
Most of our goods are delivered to customers within an hour, and we and the Dartil team of 150 people are not only looking to increase shopping in Dartil, but we are actually looking to increase the market share in the field of online sales, because when the market becomes bigger, the share of each One of us will become more actors.
Artificial intelligence for personalization in shopping
Bagheri further says about the use of technologies in Dartil: We have focused on using artificial intelligence to personalize purchases in order to know the preferences of users. In addition, Dartil is a first-class knowledge-based startup, but one of the challenges we face is the issue of human resources. As a company whose foundation is technology, like other companies in this field, we are subject to these issues in the field of human resources.
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