The CEO of Jajiga, the online accommodation booking platform, estimated the total size of the accommodation market in the country during the current year at 19 thousand Billion toman and the share of online platforms from this market at 3.4 thousand Billion toman.
According to Iran digital economy annotation, he published statistics on the status of each online accommodation booking platform in a tweet. According to what he has published, almost 18% of the accommodation reservation market has gone online, and the rest, 82% of the market, is still traditional.
The only report that has been published so far in the field of online accommodation booking is the report of 1400 rooms, at that time it was announced that the online share of accommodation booking has reached 9%. Now it seems that it can be estimated that the share of online accommodation reservation has almost doubled in the last 2 years.
In the graphs he has published in his tweet thread, he named Jabama along with Alibaba and then Jajiga as the first two platforms of the market. According to his estimates, Jabama and Alibaba have a total of 29% of the market and Jajiga 24% of the online accommodation booking market. After these two platforms, Chamber has 13% of the market and Night has 12% of the market. He has announced his goal of publishing these statistics is to clarify the market environment and healthy competition and balanced growth.
Activists in the field of online tourism believe that a large amount of the market still operates in a traditional way and more measures should be taken to make this market online. On the other hand, many of them believe that in the current situation, people are more interested in using and booking accommodations than hotels.
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