More than 840 million search ads were displayed on Myket in 2023
According to the IDEA, Myket has published a report of advertisements on its platform and announced that the video advertisement capacity of this platform has increased by 300% during the first 6 months of this year. 150 million monthly searches are performed on this platform and more than 840 million search ads were displayed in 2023.
12 years have passed since Myket’s activity in the field of installing games and Android applications. 150 million monthly searches are performed on this platform and monthly users download and install 200 million games and programs from Myket. This significant number of contacts has made Myket one of the main advertising options for collections. In this regard, a report of advertisements has been published in Myket, which can be useful for businesses.
Ads in search
During the first half of the year 2023, there were three types of advertisements in Myket. The first is “search advertising” where an advertiser can display his application at the top of user search results by selecting keywords and audience group characteristics.
According to the announcement of this platform, more than 840 million search ads were displayed during the first six months of 2023. The record for the most game and program installs from search ads in one day is more than 20,000 installs for an app and more than 6,000 installs for a game.
What are the most searched words on Myket? As stated in the report of this platform, game, filter, happy, snap, football, telegram, whatsapp, eitaa, movie, program and bank are most searched.
One of the remarkable points of these super words is the presence of “Telegram” and “WhatsApp” among the most searched for the first half of the year 2023. Despite the filter of these platforms and their forced removal from Iranian Android stores, people are still searching for Telegram and WhatsApp.
The comparison chart of “installs from search” by category shows that the most campaigns are carried out in the areas of “finance”, “social networks” and “shopping”. The average price of advertisements is also higher in the three areas of “financial affairs”, “medical and health” and “sports” than other categories.
But what are the most installed categories? As the chart above shows, “gaming” and “utilities” are the two categories with the highest number of installs from searches.
Another way of advertising in Myket is “advertising in surfing”. On average, more than 20 million monthly visits are made to this type of advertisement, and on average, more than one million monthly installations are made through it.
Advertising in video
According to Myket, the monthly capacity of displaying video ads on this platform is more than 2.5 million. The movie and series section of this platform has more than 4.5 million monthly users, who have recorded 800 million minutes of monthly viewing.
As this Android store has announced, the capacity of video ads has grown by 300% in the first 6 months of the year on this platform.
According to the published report, 1800 advertising campaigns have been displayed on Myket. Also, the conversion rate of display to installation in advertisements has grown by 65% compared to the same 6 months of 2021.
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