According to the public relations announcement of Digikala, Masoud Tabatabai has been appointed as the new CEO of this company.
According to the IDEA, with more than two decades of experience in the technology and e-commerce ecosystem, Masoud Tabatabai has experience as the CEO of SnapExpress and Alibaba Group, and has been working as the Deputy CEO of DigiKala since the beginning of 2023.
Hamid and Saeed Mohammadi, as the two founders and senior shareholders of Digikala, are still with this company. Hamid Mohammadi as the Chairman of the Board of Directors of Digikala Group and Saeed Mohammadi as the CEO of Digikala Group will continue their activities.
In 1996, Tabatabai became the CEO of Jabama and then the CEO of Alibaba Group as the largest travel startup in the country. At the end of 2019, he went to Snap Group and was placed in the position of “Deputy Business Development” and “CEO of Snap Express”. It remains to be seen what changes Tabatabai’s presence in Digikala will bring about in this online store.
It was previously said that “Hamid and Saeed Mohammadi”, the founders and senior managers of DigiKala, who built one of the largest online stores in the Middle East, after Tabatabai became CEO (probably in the same year 1402), will have a special focus on the whole DigiKala group; A group of companies that has become one of the most powerful digital holdings and startups in recent years.
However, the Digikala online store is now with 40 million monthly active users, more than 9 million product variations, and most importantly, 300,000 sellers on this platform, who have an average income of tens of millions of Tomans per month, will be entrusted to the next CEO; A platform that, if it were not for the sanctions, had the potential to become one of the serious players in the region, and it was not even unlikely that it could enter into cooperation and business interaction with Amazon or its representatives for the same purpose.
In fact, today the Digikala platform is being handed over to the next manager as a mature online store, although less competitive. In the meantime, perhaps the most important responsibility of the new CEO is to guide the transition period of Digikala from maturity to youth and of course manage the offering of its shares in the stock market.
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