According to IDEA, Yektanet’s Digital Marketing Report for the Year 1401 was Released. In this report, various aspects of digital marketing are presented to businesses based on statistics and data extracted from various sources, providing an overview of the current state of the digital marketing landscape in Iran. To compile this report, Yektanet collaborated with other entities in structuring the research methodology and collecting data.
Report Figures and Statistics
An important aspect of this report is the 80% adoption rate of VPN users. The age and education distribution of VPN users indicate that 97% of users who employ proxy servers are between the ages of 17 to 15, with every three primary school students having two of them using proxy servers
Reasons for Iranians’ Internet Usage
According to this report, communication with family and friends is the highest reason for Iranians’ internet usage, accounting for 73%. Following that, obtaining information and online shopping are ranked next
Instagram: A Habit-Forming Hook
According to statistics gathered by the Iranian Student Opinion Research Center, over 70% of Iran’s population consistently uses social networks. So much so that the number of Iranian Instagram users has grown by 43% in the past four years.
The Most Expensive Advertising Stories
The average tariff for influencer advertising stories has been noted as 6.5 million Tomans. According to this report, in the year 1401, Iranian pages and influencers in the home and lifestyle domain accounted for a quarter of the total advertising revenue.
No Comment! Be the first one.