According to the rumors, Digikala plans to open a physical supermarket to enter the FMCG retail sector more seriously.
According to Ideaagency, previously, it was the 17th of May 2024 when Digikala opened its first in-person store or “experience-oriented store”. At the presentation ceremony of this store, which is located in “Royal Commercial Complex” located in Saadat Abad, Tehran, Digikala managers announced that they want to connect online and offline shopping experience. In this store, only electronic products are offered in three categories: mobile phones, laptops, game consoles, audio devices and some accessories.
The signs of the opening of the Digikala physical supermarket
Apparently, Digikala is seriously planning to enter the field of physical supermarkets. This news was brought up informally last year, but more serious signs of this issue have been seen recently.
In recent months, Digikala has published several job advertisements to recruit specialists in the field of setting up and managing physical stores. These advertisements show that this company plans to start its activity in this field soon.
Some managers of Digikala have indirectly mentioned this issue in their interviews and announced the company’s plans for a more serious presence in the physical retail and FMCG market.
Possible reasons for Digikala’s decision
By entering the physical retail market, Digikala can increase its market share and reach more customers. On the other hand, Digikala’s entry into this field can intensify the competition in the online and offline retail market. Especially considering the success of Snapp Market in this field, Digikala is looking to have a share of this large market. Also, the creation of physical stores will help Digikala to develop its logistics infrastructure and reduce the delivery time of online orders.
Currently, Digikala has not yet officially announced the exact time and place of opening its first supermarket. However, according to the available evidence, it seems that this will happen in the near future.
Rise of Snapp to capture more of the supermarket market
Snapp plans to create a new experience for its users called “Snapp Market” by merging its two supermarket products delivery services. Currently, the Snapp supermarket service has two separate sections; One order from nearby supermarkets and the other order from Hyperstar stores.
On the other hand, Tapsi is offering a supermarket product with the participation of “Okala”. The physical arrival of digital goods will definitely make this ecosystem more attractive.
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