The biggest digital auction of the year was held in December. Digikala’s Black Friday set great records in the digital economy and made history in this field. Digikala’s Black Friday statistics show that more than 40 million unique users visited Digikala’s online store during this big online auction, and more than $98M sales were made during these days.
According to Ideaagency, according to Digikala’s report, Black Friday statistics indicate that Digikala’s unique visitors from November 21st to 30th were almost half of Iran’s population: more than 40 million unique users visited Digikala’s online auction. This statistic is almost twice the unique visits of last year, which were 24 million and 400 thousand people. During the most visited hour of Digikala on Black Friday, one million and 100 thousand unique users were simultaneously searching, comparing and buying in the digital world of Digikala; Last year, the number was 761,000, and this year the record was broken.
In last year’s Black Friday, one million orders were registered by users, and this year this statistic was accompanied by an exciting growth. Black Friday 2024 digital goods led to the sale of 8 million 884 thousand 64 goods and delivering them to customers; The number of orders has increased significantly compared to last year’s 6 million.
The best selling products on Black Friday
During Digikala’s Black Friday campaign, gold and jewelry and all kinds of mobile phones, such as Samsung, iPhone, and Xiaomi flagship models, were recognized as the best-selling items in terms of Rial value. On the other hand, in the category of best-selling products, in terms of number, products such as sanitary napkins, A4 paper, lamps and pen batteries were at the top of the list.
It is interesting to know that mobile phones such as iPhone and Samsung models, which were included in the best-selling products category of Digikala, were not the only products in demand by users, and among the names of the products in demand, we also find other products such as AirPods, smart watches, speakers, hands-free, and PlayStation 5 consoles, which indicate Users focus on buying personal and digital technologies. It goes without saying that the “Book” product is also known as a sought-after product by users during Digikala’s Black Friday 2024.
New friends of Digikala
During the Black Friday campaign, 107,867 people made their first purchase from Digikala; A number that may be just a statistic at first glance, but in its heart it has great stories of the beginning of a new friendship with more than 100 thousand new customers for Iran’s largest online store. These people, from the remotest parts of the country to the busiest streets of the metropolises, each with a simple click, became a part of a digital community that is growing bigger and more dynamic every day.
Bushehr, the capital of buying luxury digital goods in Iran!
Last year, when the 2023 report of Digikala was published, the people of Bushehr province, as the buyers who had the most expensive shopping baskets, registered their names at the top of the list of the most luxurious buyers. This year, on Black Friday 2024, history repeated itself, and once again Bushehar proved with their valuable purchases that nothing is a coincidence! This story shows a special style of shopping in this province; A style that screams intelligence, taste and desire for the best. It’s as if Bushehar are proud of their golden purchases and every time they show that they are professional buyers in Digikala.
The most provinces that bought from the Black Friday campaign of Digital Goods are: Tehran, Alborz, Isfahan, Khorasan-Razavi, Mazandaran, Khuzestan and Gilan. Bushehr, Tehran, Hormozgan, Kerman, Yazd and Qom were the provinces that formed the most expensive shopping baskets and are considered the luxury heroes of Digikala’s Black Friday.
Not just goods, but moments of smile and trust were given
Digikala’s Black Friday 2024 is not only an online sales event, but also a turning point in the history of Iran’s e-commerce. The campaign, with record-breaking numbers of visitors, orders and sales, showed that the digital world still has endless capacity for growth and innovation. From new users who made their first purchase on this platform to long-standing customers who add a new leaf to their shopping story every year, they all built a dynamic and powerful ecosystem together.
With the end of the Black Friday campaign, it must be said that this story is not only the end of a big online auction, but also the beginning of a new path in Iran’s digital transformation; The path where every click, every order and every interaction becomes a big step for a brighter future in the field of online business.
It should be noted that Digikala’s Black Friday was held between 21st and 30th of November 2024 and hundreds of thousands of products were exposed to millions of customers with unique and special discounts.
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