The ability to categorize audience was added in the Adtrace’s panel

By adding the new Audience Builder feature to its platform, Adtrace has enabled marketers to design more targeted advertising campaigns.

According to Ideaagency, This feature allows marketers to segment users based on a variety of data and behavior and send their messages and ads to people who are more likely to engage or convert.

Ability to categorize audiences in Adtrace for digital marketers

Users can be categorized based on the following parameters by using Edtris’s audience categorization feature:

– User behavior in the application after installation (such as session, interaction time, purchasing or deleting the application)

– User behavior based on attribution (such as installation, reinstallation, retargeting and reattribution)

– Based on advertising channel (Tracker) or even installation source (SDK Signature)

After audience segmentation, marketers can extract information such as push token, GPS AdID, IDFA and Adtrace AdID of users. It is also possible to filter based on device type, operating system and application version.

Adtrace helps businesses to maximize the effectiveness of their online advertising by providing services such as installation source identification, fraud prevention and detailed analysis of campaign performance. This platform enables marketers to make better decisions using real and reliable data. Now, with the addition of the ability to categorize audiences, marketers can increase user engagement, improve conversion rates, increase return on investment (ROI), and run retargeting campaigns more effectively.