Snapp’s supermarket users received more than 320,000 supermarket orders from this platform on Thursday and Friday, November 28 and 29(Black Friday).
According to Ideaagency, the users of Snapp’s Supermarket experienced two stormy days at the end of the past week. This year, as in recent years, the discount market on the last Friday of November was hot and noisy in Iran, and supermarket shopping baskets were not devoid of these discounts. In cooperation with several supermarket brands and chain stores, Snapp’s Supermarket created an experience of various discounts and free shipping for users on Black Friday.
What you read ahead is only a part of what happened in this two-day campaign at Snapp’s Supermarket:
Registration of 4 orders per second
Users all over the country registered 4 supermarket orders in Snapp every second. (This data has been calculated according to the average working hours and the approximate duration of supermarkets being open on the Snapp platform.)
Almost 100% success in sending and 90% in sending orders on time
Despite the significant increase in orders during the days of the campaign, almost all orders (more than 99%) were successfully delivered to users, and more than 90% of Snapp’s Supermarket orders were delivered to users on time in these two days.
Successful delivery of more than 90,000 items in one hour
On the 28th and 29th of November, Snapp’s Supermarket delivered a total of more than 2 million items to users, and in some hours, more than 90,000 items were delivered to users every hour. Snapp’s Supermarket’s fleet has made 10,000 intra-city trips across the country to deliver this amount of goods every hour.
$230,000 discount during two days
In an exemplary synergy in different parts of the digital supermarket ecosystem, partner brands, stores on the platform and Snapp’s supermarket provided more than $230,000 discounts to users in these two days.
The most expensive and biggest Black Friday shopping carts
The most expensive Black Friday shopping cart from a local supermarket was worth $100, and the largest shopping cart of users included 160 items. The remarkable thing about the most expensive order was its delivery to the user in less than 45 minutes (despite the unusual volume compared to a supermarket order).
Brands that experienced the most growth
Attractive Black Friday discounts resulted in an average growth of 30% for all brands on the platform. But there were also brands that experienced stunning growth up to 2000%.
Including the Lifestar energy drinks brand, which saw a 20-fold growth compared to the previous days in this campaign:
And food and cellulose brands, some of which experienced up to 400% growth:
4 times growth for Dailymarket stores
Dailymarket chain stores experienced a 4-fold growth in the last month and had the highest growth rate among the chain stores in this campaign.
A record of 40,000 orders in two days for Haft chain stores
As one of the best-selling chain stores of this campaign, the Haft store experienced the highest growth in all the years of its cooperation in Snapp in these two days and managed to register and send 40,000 orders on the Snapp’s supermarket platform in two days.
Commitment to the level of service and providing stable and quality services are among the values that Snapp’s Supermarket has always considered adhering to as one of its most important achievements. The Black Friday campaign and the records that were set along with the commitment to the service level in this campaign, was a confirmation of Snapp’s Supermarket‘s constant focus on the stability of the service quality level and well illustrated the capacity and infrastructure of this platform to provide quality services.
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