The representative of ING Bank at the European Digital Banking Conference: Blu operates in Iran like the best neobanks in Europe.
According to Ideaagency, Saman Blubank appeared as the only representative of Iranian neobanks at the big European digital banking conference. The 7th Digital Banking Summit, which was held on October 17th and 18th in Berlin, Germany, hosted digital banks from all over the world, among which the name of Blubank Saman shined. Blu, of course, was not present only as one of the participants in this conference; This Iranian neobank also played a role in this conference as a “Gold Sponsor”.
In this meeting, Blubank Saman presented the process since its establishment, its current status, and of course its future plans, along with major digital banks such as Mastercard, N26, ING Bank and other digital banks from around the world.
On the second day of the conference, Farshad Noshadi, the senior strategy consultant of Blu’s board of directors, gave a speech and gave explanations about this Iranian neobank. Noshadi started his presentation with the topic “Taking Neo and Trad-Fi Banks to the New Future of Web3/AI and DeFI” in which The case of various sections, including the birth of Blu, the future path of this digital bank, how to use artificial intelligence in financial services, the changes that artificial intelligence and decentralized finance will bring to banking, etc.
The presentation that lasted for nearly an hour and finally attracted such an audience that the representative of ING Bank, in his speech, considered Blu to be in the same category as the neobanks that are active in Europe and emphasized that what he realized is that ING The bank is actually the Blubank of Europe.
In his speech, the Chief Strategy Advisor of Blu’s Board of Directors announced the birth of Blubank Saman in 2020. A survey of the number of Blu users shows that Blu is the third largest neobank in the world in terms of the number of users. Pointing out that soon physical credit cards will not be used and will disappear, Noshadi considered this trend to be the reason for the further growth of virtual bank cards as well as voice payments by 2026.
In this regard, he considered one of Blu’s next steps to provide banking services using “voice and artificial intelligence” and announced that in the future Blubank Saman users can use a digital assistant to communicate and get help.
Blu’s representative emphasized at the conference that this neobank is constantly exploring ways to use emerging technologies such as blockchain, DeFi, and artificial intelligence to create faster, cheaper, and safer financial services. At the European Digital Banking Conference, he considered Blu’s approach to be a combination of the agility of a startup and the trust and authority of a traditional bank, and emphasized that this has made this digital bank a leader in the growing Fintech landscape.
The explanations presented about Blu, the achievements of this neobank over the past years and the future prospects, in addition to the representative of INGbank, received a special welcome from the activists and managers of the German banking sector, including the senior managers of Deutsche Bank, Commerzbank and N26; They believed that the growth of Blu in this short period of its birth is remarkable and one can be very hopeful about the path forward of this neobank in the future.
Also, at the end of the first day of the conference, Blubank representative Saman participated in a group meeting with the topic “Embracing Digital Disruption: Strategies for Thriving in the New Era of Banking”. In this meeting, Farshad Noshadi emphasized that “our success is not a secret; Rather, it is the result of our serious focus on becoming the most convenient and customer-oriented neobank in the Middle East”, he pointed out some of Blu’s attractive measures and initiatives to increase the convenience and satisfaction of its customers.
According to him, “at Blubank Saman, like other German and European banks present at the conference, we should never assume that our customers’ reception is guaranteed. We must continuously strive to earn their respect and loyalty by providing the best service.”
What can be seen from this conference, Blu has successfully participated in the 7th Digital Banking Summit; This new Iranian bank has now presented itself as one of the successful ones in the field of digital banking in the world, and with the reactions of its peers from other countries of the world, we can hope that this new bank will take great steps in the field of providing digital financial services to its users.
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