The managers of Digikala and DigiNext say that DigiNext is an attempt to use open innovations in the Digikala group and the country’s startup ecosystem to enable sustainable development in this ecosystem.
According to Iran digital economy annotation, Diginext CEO Keyvan Mohit Mafi said at the closing ceremony of the ninth startup camp of this group: About a hundred people entered the camp with the criteria and conditions that we had determined. The camps were held simultaneously in Tehran, Shiraz, Zahedan, Mashhad and Isfahan.
Out of the hundred selected talents, 24 teams were formed and they were able to use the benefits of the camp in 8 weeks. Teams should have been able to develop their MVP during these 8 weeks. and MVP lead to transaction.
In fact, we justified the teams, only their presentation is not limited to Pichdeck and they should validate the idea and get users. Some get paid and if they reach the desired KPI they enter the final event and are scored depending on the criteria.
According to Mafi, Diginext is the innovation and investment center of Digikala Group, and this center has developed its activities with the motivation of using open innovation. He explained about this: We are trying to enrich the startup ecosystem and we are focused on open innovation as both an accelerator and an investor. Unfortunately, the role of accelerators has been less seen in Iran, but in the world, most of the good startups have been the output of accelerators, and we are the ones who should pay attention to the sources in the ecosystem.
Saeid Mohammadi, the co-founder of Digikala, also explained: DigiNext, as an accelerator and innovation and investment center of Digikala Group, with an open innovation approach and focus on technology, is trying to solve the business problems that we are currently facing through Let’s find solutions through open innovation and find solutions for issues that we haven’t recognized yet and may face in the future through open innovation in order to create a more stable and reliable growth for the entire startup ecosystem.
Why open innovations?
Mohammadi continued about why using Open innovation: Apart from the discussion of experience, independent of innovation and management texts that have been proven, we can only solve part of the problems with closed innovation in our different companies. Or we can solve some parts by purchasing technology and acquisition. As a result, there is no solution except to provide a platform with open innovation where we can use the capacities outside our own organization and provide a platform for the growth of ideas. DigiNext is an effort in this direction to help the Digikala ecosystem and the entire innovation ecosystem for sustainable development with activities such as camps and hackathons.
In this event, 13 selected teams presented themselves in front of investors.
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