Following the start of cooperation between Snapp and Filimo, passengers of this internet taxi can now watch Filimo movies and series during their journey without having to buy a subscription. This new feature allows Snapp users to use Filimo content for 60 minutes for free without a subscription, immediately after the trip is approved by the driver.
According to Iran digital economy annotation, previously, such a possibility was provided only to subscribers of Irancell and RighTel operators, which allowed them to use Filimo content without having to buy a subscription. Now, by expanding this cooperation to Snapp, more internet users will be able to benefit from this advantage.
In this regard, since the end of last year, Tapsi has been displaying advertisements on its travel waiting page. This action is part of Tapsi’s new strategies to improve user experience and increase revenue through online advertising.
These developments can indicate the increase in competition among internet taxis in Iran, because these companies seek to attract more users by improving the quality of their services and creating a different and attractive experience for passengers in internet trips. By increasing the focus on innovation and providing special facilities, this competition can lead to extensive changes in the Internet taxi industry and lead to improved user satisfaction and the improvement of the level of services provided.
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