In the campaign “The Greatest Online Auction of Supermarket”, Okala offered a variety of supermarket products with discounts of up to 70% and free shipping. By holding this campaign, Okala was able to process 212,000 orders for its users in more than 180 cities in Iran on February 20, 2025 alone.
According to Ideaagency, Okala once again broke the record for the online supermarket market with this number of orders. During this 15-day period, Okala offered its users a total of $1.7M in discounts.
Also, in the first 15 days of February (the festival period), Okala experienced a 75% sales growth compared to the same period last year. Reza Abbasi, Okala’s Vice President of Marketing, referred to the 97% successful order delivery rate at this festival and stated that maintaining service quality despite operational complexities in successfully processing this number of orders is the brand’s commitment to user trust and to creating a perfect and cost-effective shopping experience.
February 19-21 were the best-selling days of the festival, and on February 20, the daily sales record for the online supermarket market was once again broken by Okala, with 212,000 orders recorded.
Goods and brands
During the 15-day period of the “The Greatest Online Auction of Supermarket” more than 1,200 prominent Iranian and international FMCG brands were able to sell 11.9 million items on the Okala platform. Many distinctive products were offered at discounts ranging from 10% to 70% at “The Greatest Online Auction of Supermarkets.” Among all the discounts, 776 products were offered at discounts ranging from 50% to 70%.
The snack, dairy, and home cleaning product groups had the highest sales share of total goods sold in this 15-day period, with 25 percent, 22 percent, and 10 percent, respectively. Also, among all the product groups presented, considering the need for pre-Nowruz shopping, the three groups of cosmetics and hygiene products, nuts and dried fruits, and home cleaning products have seen sales growth of 101 percent, 61 percent, and 42 percent, respectively, compared to the months before the campaign.
Okala Campaign Marketing
The marketing process for “The Greatest Online Auction of Supermarket” included extensive nationwide media such as environmental structures, digital advertising, social networks, influencer marketing, video marketing, content marketing, and advertising space within the Okala platform (slider – carousel – push notification and sampling). In social media marketing, the campaign’s key messages were communicated in collaboration with 115 influencers on Instagram and also through 110 Telegram channels.
Environmental advertising was also carried out in the three cities of Tehran, Shiraz, and Ahvaz using the rotating screen technique. In these three cities, in addition to covering major highways with bridge and billboard structures, local spaces were also covered with strawboard structures for a total of 3060 days/structure.
“The Greatest Online Auction of Supermarket” in 184 cities in Iran
The “The Greatest Online Auction of Supermarket” campaign was implemented in 184 cities, and Okala users from cities across Iran took advantage of the festival’s discounts with free shipping. For example, users in Junaqan city in Chaharmahal and Bakhtiari province received the highest discounts from Okala during the 15-day festival period, purchasing their orders at an average of 52% cheaper.
By examining the number of user orders by province of residence, orders from all provinces have grown on the Okala platform. Among the provinces, the highest growth rates in the number of orders are in Kurdistan, Lorestan, and Sistan and Baluchestan provinces, with 554 percent, 437 percent, and 340 percent, respectively.
Also, by observing the growth rate of new users in each province, the highest growth rates were recorded for the three provinces of Sistan and Baluchestan, Kurdistan, and Mazandaran, with growth of 291 percent, 213 percent, and 191 percent, respectively. Overall, 460,000 people were added to Ocala’s users during the 15-day campaign.
The main phase of the “The Greatest Online Auction of Supermarket” campaign ended on March 5. The supplementary phase of this campaign, with games and prizes, began on March 9 and will continue until the end of March.
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