Last year, the “recruitment and employment” category had only 2% of the total advertisements on Divar. However, Divar’s users have searched 395 million times to find a job in this category and they have done this number of searches with more than 20 million mobile devices.
According to Iran digital economy annotation, according to Divar’s public relations report on International Labor Day, Divar’s users searched for their needs more than 710 million times in the “services” and “Recruitment and employment” categories last year.
Last year, users searched a total of 315 million times for words related to different types of services in this category. The most searches were done in the sub-category “Profession and Skill” which includes all kinds of skill services. This subcategory has assigned 41% of searches to itself. After that, users visited Divar for “hairdressing and beauty” and “transportation” services.
Although the category “Recruitment and employment” is one of the least advertised categories on Divar and last year it only had 2% of the total ads on Divar, users of Divar searched for jobs in this category 395 million times. This number of searches have been performed by users with more than 20 million mobile devices. “Recruitment and employment” category of Divar has 12 sub-categories, the share of “industrial, technical and engineering” among these sub-categories is 23% of all these searches, and the most searches belong to this sub-category. The categories “Architecture, Civil and Construction”, “Education” and “Art and Media” are at the bottom of this list with 2% each. In the subcategory “Industrial, Technical and Engineering”, the word “worker” is the most searched for with 21%. is the word In addition, various technical skills such as “turning”, “welding”, “electeric work”, “casting”, “plastic injection” and “lift truck driving” have more than 9% of these searches.
Last year, Divar’s users searched for their desired services with more than 25 million mobile phones in this category, which is equivalent to half of the active users in this application. In order to make the work of these business owners easier and to improve the quality of their services, Divar platform has made it possible to create profiles for them since two years ago. These profiles are actually permanent ads and if the business owner registers it on Divar once. , will no longer need to publish advertisements frequently.
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