According to IDEA, the 23rd Construction Industry Exhibition took place from the 12th to the 15th of Mordad (August) this year at the permanent venue of the Tehran International Exhibition Center.

The exhibition hosted a wide range of enthusiasts and professionals from various fields related to construction. Ronix, in order to better introduce its tools and utilize marketing capabilities, secured a dedicated hall with 15 booths at the construction industry exhibition. This enabled them to showcase a distinct range of products and services and act as hosts to industry enthusiasts.

Reasons for Ronix’s Presence at the Most Important Construction Industry Exhibition

Participating in various exhibitions is one of the best ways to gain visibility and connect with customers. Many businesses consider participating in specialized exhibitions as a suitable method to receive direct feedback from customers. Ronix’s managers also view their presence at exhibitions as a way to bridge the gap with their audience. The CEO of Ronix stated, ‘A manager who remains behind a desk makes desk-based decisions, and ultimately, the ideas they propose won’t be effective for the target market.’

Ramkhoo, the focus on audience engagement and understanding their needs are among Ronix’s main objectives for participating in specialized exhibitions such as the Construction Industry Exhibition. He explained further, ‘In fact, different brand owners need to have strategies based on the needs of their target audience and produce a diverse range of products. The target audience, ranging from retail to wholesale, ordinary consumers to professionals, construction enthusiasts to large construction companies, express their requests and needs, and eventually, the final product is produced based on those needs.’

Using Recognizable Faces, Brand Awareness for Ronix

Ronix’s booth at the International Construction Industry Exhibition hosted more than 25,000 visitors, among them were well-known individuals. Ali Daei, the Iranian football legend, visited Ronix’s booth on the last day of the exhibition and engaged in a conversation with the founder of the company.

Ali Daei’s presence brought a fresh atmosphere to the exhibition and excited the enthusiastic visitors. He acquainted himself with the new products of the Ronix brand during his visit.

The renowned footballer explored various sections of Ronix’s booth, including those displaying construction tools, drills, and power tools. He engaged in discussions with the company’s after-sales service managers, experts, and employees. Ali Daei emphasized the importance of manufacturing in various industrial sectors and job creation, while expressing his best wishes for Ronix’s success.

In addition to Ali Daei, Instagram influencers such as Mojtaba Shafiei, Mohsen Eazy, Erfan Alirezaei, as well as reporters and professionals in the tools industry visited Ronix’s booth. Collaborating with well-known individuals is a marketing strategy that increases brand audience and awareness.

Ronix’s Innovative Approach in Guerrilla Marketing

For a while now, Ronix’s tools mock-up has been visible across Tehran, attracting the attention of the general public. Ronix has strategically placed a large mock-up of its industrial tools, including drills and concrete cutters, on highways and streets throughout the city. The Ronix brand has been using advertisements to demonstrate its distinctiveness from other brands.

Guerrilla marketing is one of the advertising methods, and Ronix has been bold in using this marketing and advertising approach.

As a manufacturer of industrial tools, Ronix executed this advertising approach at the International Construction Industry Exhibition, with massive mock-ups displayed at the event. These three-dimensional structures, which take about 45 to 60 days from construction to installation, provided a creative display at the construction industry exhibition.

Ronix’s Five-Year Horizon

Based on what Hamidreza Ramkhoo, the Supply Chain Manager of the company, stated, ‘Ronix’s goal is to be among the top 5 brands in the world’s construction tools market within the next 5 years.’

According to the company’s management, over 700 people are currently employed at Ronix, and the company plans to launch one of the largest tool factories in Iran within the next two months.

About ‘Quality is Not Coincidental,’ Ronix’s Advertising Slogan

Brands are recognized by their advertising slogans, which showcase the features or advantages of the brand. With 2,500 tools and 34,000 types of parts, Ronix is known as the most diverse and high-quality brand in the field of tools, and ‘Quality is Not Coincidental’ is one of its advertising slogans.

Hamidreza Ramkhoo, the Supply Chain Manager of Ronix, commented on this slogan, saying, ‘One of the most important questions in the market is related to the quality of products. However, due to our technical, scientific, and experiential capabilities, we arrived at this slogan and our main effort is to defend it with experience, time, energy, and technical competence.’

He further explained, ‘The non-coincidence of quality is directly related to the team located in the production and supervision section, as well as the software and hardware capabilities of the company, which has allowed us to make this slogan the main focus of our products.’

The Supply Chain Manager of Ronix stated that constant reporting from monitoring and supervision teams, as well as proper packaging of products, are other factors contributing to the quality of the products produced by this industrial tool manufacturing company.